Insight to McCloud

In McClouds Understanding Comics he goes ito the difference beteween Easter (primarly Jpan) and Western comics. He bases the difference on the story telling techique but does not give much insight on how this split derived He bases it on cultural differences; but since there is such a drastic difference, what cutural attributes played a role in the developement of storytelling. Also, why were these values of cultural atributes brought into the "new" comic ook creation. Or am I just confussing the development of comics. On a new tangent, McCloud gave a lot of insight into the ivisible hand of the comic worl.d There were a lot things such as lines, space and motion I did not htink about when readig comics Some of the elements I could have arrived at on my own analasys; but, others were an eye opener suchs as action lines.